Reports & brochures
What you want to say is never ‘job done’. Not if you want anyone to read it …
With impact/annual reports, strategy documents, and brochures, a huge part of the task is gathering the right information, often from multiple stakeholders with differing levels of engagement and (avail)ability. It’s tempting to think that once this material is assembled, you’re almost there. But if anyone is to engage with that content it has to be understood, edited, organised, and made meaningful for the reader. And it’s in this turning of ‘what you want to say’ into ‘what people want to read’ where I can add real value.