Restless Development; annual report

Key thought:

‘Strength comes from the root’

For this report, the client had two clear and apparently contradictory aims; to highlight the charity’s exciting new strategy while at the same time including a lot of information about previous and ongoing projects. We needed to unite the two, while at the same time signalling change. Having interviewed the Chief Executive, I worked with Click Creative to develop the idea of ‘Radical but rooted’; the fresh shoots of innovation underpinned by firmly-established approaches and success stories. This tw0-part idea was reinforced by a feature index which set the scene for a dynamic and engaging report.