Woodgreen; ‘You’ve done us proud’ Xmas pack
Key thought:
‘Accountability counts for a lot’
While we always like to give our mid value donors a specific costed ask, there are times when the need for general funds is the most pressing concern and this was very much the case as Woodgreen looked ahead to 2023. However, we could not ask for ‘more’ without first reporting back on what these supporters had enabled the charity to achieve over the past 12 months. So, we gathered that information from those in the know to give these supporters a real insider’s view of progress to date as well as Woodgreen’s plans to build on those achievements.
This pack achieved response rates over 13%, with an average gift of well over £150.
Assets created:
Concepts and copy – art direction by Bethan Emerson at Crop Studio