Woodgreen; ‘Nora’ Xmas pack

Key thought:

‘You don’t need to see kindness to feel it’

I have been working with Woodgreen, home of Channel 4’s The Dog House, for a number of years, mostly paired with the designer Bethan Emerson at Crop Studio. For this pack, we were blessed with a strong case study of a blind dog called Nora, who had been tied to a farm gate and abandoned. We took readers into that experience to convey how frightening it must have been for Nora, then contrasted this with the loving kindness Nora received at Woodgreen and how this enabled her to recover and eventually flourish in her new home.

This pack proved highly successful, raising over 37% more than the already ambitious target.