The Curiosity Project at Royal Holloway
Key thought:
‘There’s something interesting going on behind every door at Royal Holloway – just like in a cabinet of curiosities’
Devised and created from the sketchiest of briefs, the Curiosity Project united a number of seemingly disparate fundraising initiatives under a single umbrella and brought them to life across a wide range of media, including four broadcast quality films. The visual and verbal identity was inspired by my ‘cabinet of curiosities’ observation and rooted in Victoriana with a modern twist.
Assets created:
Name and strap line, visual identity, key messages, case for support brochure, website, ads, direct mail, new award proposition and collateral, films – all co-created with designer Bridget Long at The Design Works.
You can watch the films here: