The Curiosity Project at Royal Holloway

Key thought:

‘There’s something interesting going on behind every door at Royal Holloway – just like in a cabinet of curiosities’

Devised and created from the sketchiest of briefs, the Curiosity Project united a number of seemingly disparate fundraising initiatives under a single umbrella and brought them to life across a wide range of media, including four broadcast quality films. The visual and verbal identity was inspired by my ‘cabinet of curiosities’ observation and rooted in Victoriana with a modern twist.

Lisa Pember - The Curiosity Project at Royal Holloway - 01
Lisa Pember - The Curiosity Project at Royal Holloway - 02
Lisa Pember - The Curiosity Project at Royal Holloway - 03
Lisa Pember - The Curiosity Project at Royal Holloway - 04
Lisa Pember - The Curiosity Project at Royal Holloway - 05

Assets created:

Name and strap line, visual identity, key messages, case for support brochure, website, ads, direct mail, new award proposition and collateral, films – all co-created with designer Bridget Long at The Design Works.

You can watch the films here:

Library
Gymnasium
Bedford Square
Scholarships and bursaries