SightSavers; river blindness appeal

Key thought:

‘In essence, flies take the eyes’

The river blindness story is tricky to communicate, due to the nature of the condition. First, flies bite people, laying their eggs beneath the skin. The eggs then hatch into worms which grow and multiply inside the body before migrating to the eyes, causing permanent blindness – yet all this can be prevented with a simple tablet that SightSavers distributes. The idea here was to reduce the story to its very essence; ‘flies can take away your eyes; a simple tablet can protect them’ and to make that clear and arresting. This piece was produced by Burnett Works, with Lisa informing the concept and writing the copy as part of the in-house team.