Shelter; newsletters and donor development

Key thought:

‘Make it raise funds without making it read like fundraising.’

I have worked with Shelter on the past few seasons of their Home newsletter; a job I really enjoy as they typically have really good stories to tell and aren’t afraid of packing a punch. I have also worked with the team on low-cost tweaks, additions or alternative drafts to existing appeal packs, to recognise and further cultivate potentially higher value donors, and on the email welcome cycle for new supporters.