Cancer Research UK; The Visionaries

Key thought:

‘Don’t just call it visionary, make it visionary’

I worked on the naming, creative approach and execution for Cancer Research UK’s first high value legacy programme; The Visionaries. The aim was to speak peer-to-peer with high value prospects and to create both a sense of momentum and of belonging to a special group of donors. This is another example of a piece that a client has shown me, not knowing I’ve written it, and said ‘we’d like something like this’.