Cancer Research UK; Create the Change/Francis Crick Institute

Key thought:

‘Tell the exciting truth.’

This brochure, aimed at high-net-worth philanthropists, supported Cancer Research UK in fulfilling its £100 million commitment towards the Francis Crick Institute; a new type of biomedical research facility designed to support inter-disciplinary collaboration. My aim was to convey the excitement and potential of bringing together a critical mass of researchers with the shared aim of beating all major diseases. Big names, visionary quotes and a dynamic tone all helped to build the picture.

Lisa Pember - CRUK Francis Crick - 01
Lisa Pember - CRUK Francis Crick - 02
Lisa Pember - CRUK Francis Crick - 03
Lisa Pember - CRUK Francis Crick - 04
Lisa Pember - CRUK Francis Crick - 05

Assets created:

Case for support brochure – co-created with the talented design team at &Smith.