Autistica; Case for support

Key thought:

‘Let’s look beyond the goals to the world they could create.’

Autistica wanted to create a brochure for major donors that would persuade high value prospects to come on board and encourage existing supporters to deepen their engagement. They turned to their design agency, Click Creative, who brought me in to work with them on the concepts and copy.

The client had already developed an early draft, but it was very much content in search of a concept. And with no specific project to hero, we quickly identified that Autistica’s Goals for 2030 were key. To make this more meaningful for our audience, we envisaged the kind of world that might exist for autistic people by that date if the charity was successful and offered up an inspiring glimpse of this world in the form of ‘snapshots from the future’.

Overall, we created a compelling view of the more positive world that donors could play a real part in creating – at once inspiring and achievable. The client was delighted with the result and it is already serving them well.