The Brain Tumour Charity; The Big Bake
Key thought:
‘It’s not a baking competition; faking it is fine…’
This project involved coming up with a core positioning and uplifting key messages for the charity’s flagship cake sale event, then co-creating a wide variety of materials with my long-time collaborators at Click Creative, who I introduced into the (cake) mix. The aim was the capture a sense of fun without losing sight of the cause. It wasn’t just wordplay; those words had to work hard too.
Assets created:
Campaign identity, key messages, an all-singing all-dancing welcome pack, digital downloads, cover letters, website copy, an email sign-up and cultivation cycle – all co-created with the design and project management team at Click Creative.