Rich Mix; launch brochure
Key thought:
‘It’s so hard to sum it up, let’s make a virtue of that.’
RichMix is a dynamic centre for the arts and creative enterprise in the East End of London. It sits at the meeting point of many contrary factors, in terms of its location, building, programme and purpose, so rather than trying to resolve them, I weaved them into a compelling narrative that made virtue of the contradictions.
Assets created:
Case for support/engagement brochure and launch ‘zine’.