Isabel Hospice; Christmas appeal
‘You need the dark to see the light’
A key challenge of this pack was to take the topic of child bereavement services and create something Christmassy without in any way undermining the gravity of the cause. The idea of ‘it takes the darkest night to see the brightest stars’ reflects the truth that often it is only when we go through the worst that we really see and appreciate the light and warmth of those around us – in this case, the ‘stars’ in the Isabel hospice bereavement team. I really like the feel of this pack, it’s interactivity and the fact that it was all achieved on a shoestring budget with no new photography.