CRUSAID; Walk for Life postcard

Key thought:

‘Make it more glamorous’

I wrote this little postcard when freelancing at Burnett works. It references the famous quote by supermodel, Linda Evangelista and achieved a 300% increase in response, compared to the same medium in previous year. As a whole, this campaign increased walker recruitment by 50% for the same media spend and also generated new banker off-the-page ads and inserts for the charity.