Cancer Research UK; Friends programme
‘Keep engaging the head as well as the heart.’
I worked with Cancer Research UK for over 10 years, helping to devise and deliver their Friends mid-value donor programme. This involved successfully evolving a tone of voice that met its audience of intelligent pragmatists, and a distinct look and feel that sat respectfully under the main brand umbrella. I also ran copy workshops with the Friends team to help them feel more confident when writing their own materials. Over the years, many Friends materials were appropriated and rolled out by other teams, including the display panels shown here.
Oh my goodness Lisa P – you’re a marvel, it’s amazing, I don’t know how you do it.
I was delighted to receive your Friends Forum today. At last I felt I was doing something useful instead of not quite enough.