Cancer Research UK; Create the Change/Francis Crick Institute
‘Tell the exciting truth.’
This brochure, aimed at high-net-worth philanthropists, supported Cancer Research UK in fulfilling its £100 million commitment towards the Francis Crick Institute; a new type of biomedical research facility designed to support inter-disciplinary collaboration. My aim was to convey the excitement and potential of bringing together a critical mass of researchers with the shared aim of beating all major diseases. Big names, visionary quotes and a dynamic tone all helped to build the picture.