Persil
‘Princess and the pea’ mailing

This simple one-piece mailing was targeted at women who have (or believe they have) sensitive skin.

The story of the Princess and the Pea provided inspiration, with the scenario transposed to a suburban setting with a domestic ‘Princess’ who can feel the difference with Persil Non Bio – just as the Princess in the original story can feel the pea beneath a sumptuous mound of mattresses.

Using a children’s book illustrator gave the visuals an authentic look and feel, while details such as ‘This book belongs to’ add charm to a cost-effective and witty piece.

To make contact, please email Lisa or give her a call on 07811 697 243

  • Persil ‘Princess and the pea’ mailing Image 1

remember pember