WOW (Wellbeing of Women)
Pack for fundraisers
Wellbeing of Women is a charity dedicated to supporting women’s reproductive health.
The challenge in producing this supporter pack was to create ‘something from nothing’; no brand guidelines (at the time), no available photography and a rather frayed shoestring of a budget – yet a long wish-list of items that supporters might find useful when raising funds.
The visual hook of a three-finger WOW ‘salute’ was a smart solution as it represented the ‘W’ of WOW and the charity’s three key areas of work, as well as a bit of female (girl power) attitude. Plus it was simple to shoot – with WOW staff acting as models.
To up the fun factor, event suggestions on the fundraising leaflet were given a WOW factor rating of one to five, with the toughest (such as the ‘OW factor bikini wax’) coming in at the top of the scale.
To make contact, please email Lisa or give her a call on 07811 697 243