Cancer Research UK
Friends’ Forum newsletter programme
‘Oh my goodness Lisa P – you’re a marvel, it’s amazing, I don’t know how you do it’ Friends team client
Friends’ Forum is a twice-yearly newsletter for midvalue Cancer Research UK supporters; individuals giving up to £10,000 per year.
Research shows that this audience of intelligent pragmatists is more interested in science than sentiment, so it’s important to strike an appropriate balance of cool head and warm heart.
Friends’ Forum pays an important role; recognising the community of Friends, giving them privileged access to the charity’s work and feeding back on all of the campaigns that they have supported.
In the context of a mail pack, Friends’ Forum must also inspire a further donation from appropriate segments of the file. Issue 3, for example, smashed its £95k target by over £20k with an average gift of over £120. Attrition rates among Friends have also fallen dramatically since Friends’ Forum was launched.
‘I was delighted to receive your Friends’ Forum today… At last I felt that I was doing something useful instead of not quite enough’ Cancer Research UK supporter
To make contact, please email Lisa or give her a call on 07811 697 243