Cancer Research UK
Christmas appeal on childhood cancers
This is a targeted fundraising pack for Friends of Cancer Research UK; mid value supporters giving up to £10,000 per year.
Typically, this audience of intelligent pragmatists is hungry for well-researched science stories. However, results from previous appeals suggested that an emotive pack on the subject of childhood cancers could prove successful at Christmas.
The solution was a case study-led execution backed up by compelling and relevant science.
The ‘one in a million’ theme contrasted the rarity of childhood cancers with the poignancy of experiencing it within a family. The pack also showcased an exciting research project, which is seeking to fast-track the development of promising drugs for childhood cancer; a thoughtful balance of head and heart.
To make contact, please email Lisa or give her a call on 07811 697 243