Cataracts insert

To provoke curiosity, this insert takes an unusual look at a familiar problem – making the bold statement that blindness is not the main problem caused by cataracts.

Instead, this piece sets out the extreme difficulties and daily indignities that can result when impoverished people lose their sight; something that sighted prospects can more readily relate to than encroaching blindness.

This piece was produced by Burnett Works, with Lisa informing the concept and writing the copy as part of the in-house team.

To make contact, please email Lisa or give her a call on 07811 697 243

  • Sightsavers Cataracts insert Image 1

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