WOW (Wellbeing of Women)
Big Squeeze poster
Wellbeing of Women is a charity dedicated to supporting women’s reproductive health.
The brief here was for a poster – but there was little in the pot for photography and The Big Squeeze campaign also needed a logo and a strap line…
With a pair of fingers representing crossed legs, the idea of not trusting to luck was born – on a tiny budget. The crossed legs were echoed in the logo and tied in with the strap line ‘lifting the lid on bladder problems’, which also encouraged women not to hide their incontinence problems but to seek help instead.
To make contact, please email Lisa or give her a call on 07811 697 243