‘Advent’ Christmas appeal
‘The appeal has done really, really, really well against massive targets’ Crisis client
This back-to-basics Christmas Appeal (plus reminder) finished £90,000 over target in 2006.
The pack employed a number of standard direct marketing techniques and included a sheet of stickers, which supporters could use to build-up a picture of life at the Open Christmas shelter.
The idea of the charity opening doors for homeless people was supported by an advent calendar visual (not seen), which showcased the 24 essential services available to people at the shelter. The stickers translated these pragmatic services into values such as ‘acceptance’ and ‘chances’, showing supporters what they were adding with their donation.
This pack is not beautiful or ‘clever’, but is well thought-through and exceptionally hard-working. The results were impressive too – with a response rate of around 30% – and an average gift of £36.
‘I really do love the letter copy – very simple but inspiring – really, really good’ Crisis client
To make contact, please email Lisa or give her a call on 07811 697 243